VILLA Case Study | recphilly



  • VILLA created the #WhatsYourDraw campaign and wanted to tell the stories of cultural influencers in Philadelphia to better align their brand with the creative community.   


  • VILLA needed to recruit models for their upcoming merchandise release. They wanted to find a way to engage local creatives with this opportunity.







  • Talent Booking: We hand-selected local creators & models to spotlight in their upcoming content & campaigns, organizing all logistics between talent and the brand.



  • Content Creation: We shot, edited, & produced the videos spotlighting the local influencers that were then shared via VILLA's website & social channels.


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